Posted by YouTube is going to make its paid content free as of September 24th. Because YouTube’s original series have been gated for so long, it’s likely that those viewers who held off from paying for the membership will flock to the original content when it is opened for all.
This expected increase in traffic means that advertisers will have a larger audience — and that YouTube can charge accordingly. Given that YouTube already has the broadest ad reach of any ad-supported video service, this is a big opportunity for marketers to get more eyes on their ads.