Long ago when I first started dabbling in online marketing, I vividly remember the time I stumbled upon a software company’s website that just blew me away. The design was clean, the messaging was spot-on and the articles on that
Category: Information Publishing
How to Lose $31.5 billion
According to Fidelity Investments, “X” is worth 71% less since Elon Musk took over and burned its bridges with advertisers. Pop Quiz: How do you get a company worth $12.5 billion? Simple – you buy a $44 billion dollar company
Mining Testimonials for Fun and Profit
We’re all familiar with how important testimonials can be to the sales process, but have you ever considered that they’re also a goldmine of information you can use in your own marketing? The next time you’re perusing another product creator’s
Accidental Content Lessons Learned from Redditors
If you pay close attention to Redditors, you will eventually notice all sorts of marketing lessons in action. Here are a few I found just today… 1: Challenge Your Followers Hawkeye posted a picture of their dog and wrote, “My
7.7 Steps to Creating Your First Information Product
Creating an information product can be a great way to share your expertise, build your brand and generate income. In this guide, I will walk you through the key steps to creating your first informational product. Take note that steps