Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About
Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Your Guide To Start Making Money Online
Case Study: How a Simple Newsletter Became a Seven-Figure Marketing Machine
When most marketers think about Substack, they picture writers sharing opinions with a small audience. Caroline Chambers saw something much bigger. Starting in 2020, she launched a food-focused newsletter called What To Cook When You Don’t Feel Like Cooking. Fast
The Marketing Mistake That Makes Great Products Feel Invisible
Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The exhausted parent calculating how many hours until bedtime. The millionaire CEO checking her watch.
Why Smart Entrepreneurs Are Studying Casino Psychology
Casinos don’t make billions because they’re lucky. They make billions because they understand human behavior better than almost anyone else. That may sound like an exaggeration, but consider what’s happening inside a casino. Every aspect of the experience has been
The Fastest Way to Create a Successful Product? Don’t Invent One
One of the biggest myths in online business is that successful entrepreneurs sit around dreaming up brilliant product ideas. In reality, many of the best businesses start with something much less glamorous: Eavesdropping. Before creating a course, ebook, membership, software
Is Pinterest the Most Underrated Traffic Source in Marketing Right Now?
While marketers are busy chasing the latest AI tools, algorithm changes, and social media trends, one platform has been quietly sitting in the corner generating traffic, leads, and sales for people who understand how to use it. That platform is