Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About
Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Your Guide To Start Making Money Online
Case Study: How One Creator Made $1,000 Online in 34 Days Selling a Simple PDF
When most people think about making money online, they immediately imagine complicated funnels, expensive software, paid advertising campaigns, or some mysterious business model only marketing experts understand. That’s why a recent case study caught my attention. A creator reported making
You Don’t Need to Code and You Don’t Need Funding. You Just Need to Solve One Annoying Problem
Passive income — The tiny product opportunity most marketers are completely overlooking AI can now help people who have never written a line of code in their lives build simple, useful, working browser extensions. And those browser extensions can become
The Missing KitKat Mystery Revealed a Marketing Trick Almost Nobody Talks About
The internet didn’t go crazy because of hijacked chocolate. It went crazy because everyone got cast in the story. This spring, a truck carrying roughly twelve tons of KitKat bars disappeared somewhere between Italy and Poland. An absolutely unreasonable amount
What Digital Marketers Can Learn from Netflix (Besides How to Lose an Entire Weekend)
The streaming giant isn’t just addictive entertainment—it’s one of the smartest marketing machines ever built. Netflix doesn’t just understand content. It understands human behavior at an almost alarming level. Every part of the platform is engineered to keep you clicking,
Your Product Isn’t Failing Because It’s Bad. It’s Failing Because Not Enough People Have Experienced It Yet
Darnell owned a small hot sauce company in Austin, Texas. The sauce was incredible. Friends loved it. Family couldn’t stop talking about it. But the shelves of every major grocery store in the city had never heard of Darnell. They