Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About
Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Your Guide To Start Making Money Online
How to Send the Right Message at the Exact Right Moment Without Tracking People Like a Supervillain
Most online marketing feels like guesswork. You post and hope. You email and pray. You launch and cross your fingers that the timing isn’t terrible. But there’s a smarter, easier, friendlier way to do marketing — one that doesn’t involve
Jim Lets AI Rewrite His Worst Offer… and Accidentally Creates a Money-Printing Monster
“Jim” is allowing us to share this case study on the condition that we do not reveal his identity. Every marketer has one—the offer they don’t talk about, the one buried in a folder labeled “old stuff,” “test ideas,” or
The 7-Step “Scientific Selling” System That Still Outperforms Most Funnels (Even 100 Years Later)
Let’s go back—way back—to the Mad Men era before Mad Men was cool. Claude Hopkins, one of the OG advertising legends, was writing ads in the early 1900s. No TikTok. No ChatGPT. Just ink, paper, and absolutely savage clarity about
Viral List-Building for Marketers: How to Turn 1 Subscriber Into 1,372 (Without Sorcery or Ads)
Let’s talk about your email list. Normally, growing it feels like dragging a boulder uphill in flip-flops. You hustle. You post. You run ads. All to get… one subscriber. But what if you could turn one subscriber into ten—without spending
Wake the Dead: A 5-Day Email Sequence That Turns Your Cold List into Cash
Your email list isn’t dead. It’s just napping. Hard. You know that list you built with blood, sweat, and freebies? The one that ghosted you months ago? Yeah, those people. They haven’t unsubscribed, but they’re giving you the silent treatment.