If people understand what you’re selling but still don’t buy, your copy may be climbing the wrong ladder. Have you ever looked at a competitor’s sales page and thought: “My product is better than theirs. So why are they making
Category: Internet Marketing
Amazon Is Nervous. Here’s Why That Should Make Marketers Smile
For years, Amazon looked invincible. It was the Death Star of online retail. The giant. The gatekeeper. The company that somehow convinced millions of people they urgently needed a 200-pack of zip ties delivered by tomorrow morning. If you wanted
The Marketing Mistake That Makes Great Products Feel Invisible
Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The exhausted parent calculating how many hours until bedtime. The millionaire CEO checking her watch.
Why Smart Entrepreneurs Are Studying Casino Psychology
Casinos don’t make billions because they’re lucky. They make billions because they understand human behavior better than almost anyone else. That may sound like an exaggeration, but consider what’s happening inside a casino. Every aspect of the experience has been
The Fastest Way to Create a Successful Product? Don’t Invent One
One of the biggest myths in online business is that successful entrepreneurs sit around dreaming up brilliant product ideas. In reality, many of the best businesses start with something much less glamorous: Eavesdropping. Before creating a course, ebook, membership, software