Tagged: growing your business

How To Discover Clear Business Fundamentals Instead Of Chasing Shiny Trends

How To Discover Clear Business Fundamentals Instead Of Chasing Shiny Trends

Another platform update, another warning that marketing has changed forever, and you are left wondering if you are already behind. Chase every shift and you never finish the parts of your business that were already working. This looks at why protecting your business fundamentals matters more than predicting the next big one, and what to do instead of panicking, borrowed from a career of having to figure things out alone.

The Overlooked Marketing Timing Mistake That Costs You Sales

The Overlooked Marketing Timing Mistake That Costs You Sales

Most businesses wait for the big day to promote anything, then wonder why the results feel thin. The weeks before and after matter just as much, maybe more. Get your marketing timing wrong and even a strong offer can fall flat before anyone notices it. Get it right, and the same offer starts working long before the date arrives, and keeps working after everyone else has moved on. There is a simple way to plan for all three stages, and it takes less time than you would think.