Your subject line says exactly what is inside, so subscribers already know what they are getting. That is precisely why they never open it. There is a small, honest gap that gets emails opened before any explaining happens at all, and it works whether or not a single subscriber ever replies to tell you so. Here is where that gap sits, how close it should stay before it turns into a cheap trick, and what a newsletter built around it can look like once you start paying attention to it.
