I once heard a famous motivational and sales speaker tell the story of someone who set some goals. It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting
Month: February 2018
Adwords: How to Greatly Lower Your Cost Per Click
Just as your credit score is important in getting a loan, your Quality Score has huge influence over the cost and effectiveness of your paid search campaigns. So what is Quality Score? It’s Google’s rating of the quality and relevance
DeBeers — Con Artists, or Marketing Geniuses?
Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then
Beginners Tips To List Building: Part 1
This is the first in a new series of articles written especially for beginners, which fully describes exactly how to go about starting to build a list of email subscribers from scratch. Part One: Getting Started: The Tools You Need
Selling Online? Do This to Increase Conversions
You might think this is getting rather picky, but I’ve found it flat out works. When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.