Sometimes Knowing TOO MUCH Can Hurt Your Sales

In online marketing, as in most endeavors, we talk about finding people who are successful and emulating what they do.
For example, you find a sales page that’s converting like gangbusters, so maybe you use the same font, the same style of headline, similar graphics and so forth to sell your product.

Avoid This Coupon Code Debacle

A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.