The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 3 – How to Use Open Loops Like a Marketing Sorcerer (Without Sounding Like a Sleazy Clickbait Goblin)

Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here to trick people. You’re here to compel them – ethically, powerfully, addictively. At the

The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 2 – One Simple Zeigarnik Tactic = 18% More Conversions (Seriously)

When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy – it triggered an unfinished action in the shopper’s mind. Combined with a well-timed

The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 1 – The Brain Bug That Makes People Click, Scroll, and Buy

Ever sit down to watch just one episode of a Netflix series… and somehow it’s 3:00 a.m., you’re six episodes deep, and you’re whispering “just one more” like a sleep-deprived maniac? Blame your brain. More specifically, blame the Zeigarnik Effect—a

Social Media Shifts Every Solopreneur Should Watch

If you run your business on social media, the ground just shifted under your feet. The past 30 days have been packed with platform updates that could make or break your marketing game. Some of them will help you grow