While education is highly recommended, the most valuable lessons often come from the trenches. Don’t underestimate the power of starting small and gaining practical experience in the field you want to conquer. The challenges you face and the solutions you
Author: Jim Donnelly
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus on building trust with consumers. Why was he so great? Ogilvy believed in clear,
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main niche categories with examples to help you pick the perfect one: Evergreen Niches These
Red Lobster Shares Brilliant AI – UGC Idea
What could be better than combining AI with user generated content? That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular cheesy biscuits. “Our Cheddar Bay Biscuits have been topping the charts in the hearts
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took over TikTok. in 2022 Parisian pastry chef Stephane Louvard stuffed cookie dough in a