At ‘The Elephant Sanctuary’ – a non-profit organization based in Hohenwald, Tennessee – an elephant named Jenny became very animated when a new elephant named Shirley arrived.
Author: Jim Donnelly
Brand Storytelling
”Contrary to popular belief, brand storytelling is not about your company. It’s about your customers and the value that they get when engaging with your product or service. The most powerful brand stories are the ones that prioritize customers as the stars. Think of your company as a supporting character.” – Quicksprout
Amazon May Ban You for Factors Beyond Your Control
Selling on Amazon can almost seem too good to be true. You source a product, list it on Amazon and start making sales.
Except… Amazon is in control of your business – not you. And Amazon can ban you anytime it likes for whatever reason it chooses, and there’s not a lot you can do about it.
Roach Coach Marketing 101
Gary Halbert once said at a seminar, “If I offer to set you up in the fast food business with a hamburger joint, and you can have any one special advantage you want, what will it be? A clown? Special sauce? Great burgers? A big ad budget?”
Weird but True Refund Trick
If you sell supplements, place a label on each bottle that says, “Please refrigerate.” Tests show that people are less likely to refund on the supplements if you add this label.