I was goofing around on eBay the other day when I noticed bags of white chocolate and rice M&Ms selling for $10 a pop plus shipping. I’ve been out of the loop on candy and frankly didn’t know that M&Ms
Author: Jim Donnelly
Are You Making this Influencer Marketing Mistake?
You decide to start using social media influencers in your marketing to broaden your appeal and reach a new audience. Cheers for you! But then you make the biggest bone-headed mistake ever, causing confusion, mistakes, loss of reputation, money… heck,
Drunk Driving and Multi-Tasking
Are you one of those gifted people who can talk on the phone while checking email and simultaneously making lunch for your kids? Probably not. We only think we are successfully multi-tasking because our brains are lying to us. Look
Simple Changes Turn Duds into Studs
Imagine you’re speaking with a young entrepreneur from Tanzania who owns a small bread business in Dar es Salaam. After a year of selling his traditional local bread with a profit decline, what advice might you give him? Here’s what
Info Product Creation Cheat Sheet
Choose Your Target Audience Identification: Clearly define your target audience, including demographics and interests. Research: Understand the specific needs, challenges, and desires of your audience. Tip: It’s optional, but you might want to create an avatar you can address as