Author: Jim Donnelly

1: Violate the expectations of your target audience.
Curiosity is stimulated when common beliefs are challenged.

Become a storyteller. Stories connect with people, and the best stories arouse curiosity in the listener.
Remember that people want to connect the dots and when they can’t, their curiosity is powerful enough to motivate them to take the next step, whether that’s opening an email, going to a link or reading further.

The X Best Ways to Get _______ Without _______
The 10 Best Ways to Get Ripped Without a Gym Membership
The 5 Best Ways to Increase Conversions Without Testing

No where else is it more important to inspire curiosity than in your subject lines. If people aren’t curious, they won’t open the email, read your message and click your link. It all begins with creating curiosity in those very few words they see in their inbox.

Remember those studies they did on the word, “Because?”
They had their researchers try to cut into a line of waiting people.