Author: Jim Donnelly

“Newsjacking” is the act of leveraging breaking news to get traffic to your content.
Let’s say there’s a blackout at a Superbowl, and Oreo immediately tweets out an image of an Oreo cookie in the dark with the words, “You can still dunk in the dark”. Yeah, you remember when that happened, right? It’s an example of newsjacking, and that one tweet (which cost nothing) was worth more in sales and publicity than buying a Superbowl commercial.

There is a shrub that can grow 115 feet tall and touching this plant just once can cause you enough pain to make you consider taking your own life.
That’s the stuff of late night scary “B” movies, right?

Most business blogs are terrible. They’re used for things like announcements and fluffy content that does nothing to capture leads and make sales.
And if all you want is a place to jot down your thoughts, then skip this article.

Have you ever seen a professional comedian shut down a heckler? It’s a lovely sight to see. The heckler, who has probably been drinking, has no clue what he’s up against. This is a professional who has spent hundreds of hours on stage dealing with live, drunken audiences. You know that heckler is going to be annihilated the moment they are dumb enough to open their mouths.

You got fired by your dumb-bag boss.
You got flamed by a social media troll.
You got a lousy review from some know-it-all pretender who couldn’t find her own butt with her hands, much less do what you do.