Author: Jim Donnelly

Some marketers get lucky and hit a home run with their first product, then wonder why their second, third and fourth products don’t sell.

In January of 1949, Edward Dee brought his family from England to New Jersey, USA. He rented a facility, installed two machines and began making a candy wafer roll called Smarties®.
If you’ve ever had one of these, you know each roll contains 15 disc-shaped candies of assorted colors and flavors. Pop one in your mouth and you will get a pleasant, mild taste of… something.

Writing headlines that are powerful, that capture attention, that draw the reader into your copy and that SELL is tough.
It takes work. Trial and error. Brainstorming. Research.

Testimonials, testimonial headlines and even regular headlines are twice as likely to be read by your prospect if you do this one little thing…
…add quotes.

You’ve probably heard this before…
And ignored it before. Why? Because you didn’t know what to DO about it.