Horrible Marketing? Or Excellent Targeting?

As I often do, I did a Google search for “How to increase sales conversion rate.” I’m always looking for new ways to increase conversions, and I hope you are, too. As you know, if you can get more of

Do This Once, Get Paid for Years

I know a guy who lives in a remote part of Oregon. He’s got a long scraggly beard, dresses in jeans and flannel shirts, and drives a new car. By day he fishes and hikes. By night he visits with

15 Things We Can Learn from Sir Richard Branson

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for

Target Marketing — From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

Bitcoin for Newbies, or…

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what