Category: Copywriting

If you want people to read your work, then never forget these 7 words

Sometimes the world does give me a little nudge

Like the time I was introduced to a small group of young copywriters at a conference. They were polite and pleasant enough.

The best copywriters in the world do this, although you may never hear about it.
It’s so simple, really, and yet powerful. And once you start doing it, you’ll likely see your sales go up in a really big way.

It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right?
After all, that’s what most copywriters will tell you.

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”