Category: Copywriting

 In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try and increase the conversion rates and beat your existing ‘control’. Each tip below has

 Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done, you can combine one or more of these words in your headline. You can use the words given below, confident that they are

There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of 21 elements that should always be present in a sales letter. Check your latest

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses a trick technique, as these will detract from the credibility

I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You