Category: Copywriting

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you...