When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing
Category: Copywriting
How To Write The Best PS For Any Sales Letter Or Website You Publish
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was
Hot List Of 127 Headlines That Have Made A Fortune
One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file – here is a sample of headlines taken from my
4 Ways to Write Headlines that can Make You Hundreds Or Thousands Of Pounds A Year!
If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that grabs the reader’s attention and forces them to read what you have to say.
22 Elements You Can Add To Your Existing Sales Letter Which Could Increase The Response
In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try and increase the conversion rates and beat your existing ‘control’. Each tip below has