Category: Copywriting

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file – here is a sample of headlines taken from my

 If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that grabs the reader’s attention and forces them to read what you have to say.

 In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try and increase the conversion rates and beat your existing ‘control’. Each tip below has

 Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done, you can combine one or more of these words in your headline. You can use the words given below, confident that they are