Category: Copywriting

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken...

 If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that...

 In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try...

 Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done, you can combine one or more of these words...