Category: Copywriting

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that

The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most of it. I’ve never seen anyone overuse this word in a mailshot and yet