In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try and increase the conversion rates and beat your existing ‘control’. Each tip below has
Category: Copywriting
27 Great Words To Use In Your Headlines
Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done, you can combine one or more of these words in your headline. You can use the words given below, confident that they are
What Makes Content Go Viral?
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that
10 Ways To Effectively Use The Most Powerful Word In Your Marketing
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most of it. I’ve never seen anyone overuse this word in a mailshot and yet