Category: Growing Your Business

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.)
Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)

When you’re building your sales funnel, don’t forget to include an upsell or cross sell or two.
An upsell is simply an option to buy a bigger, better version of what you’re selling. For example, you might offer two versions of software, one of which does more than the other.

Would you like a 20% bump in sales?
Was that a really stupid question?
Of course you want a giant bump in sales, but you’ve probably thought that live chat is something for the “big” guys, and not for you.

”Contrary to popular belief, brand storytelling is not about your company. It’s about your customers and the value that they get when engaging with your product or service. The most powerful brand stories are the ones that prioritize customers as the stars. Think of your company as a supporting character.” – Quicksprout

You’re at a networking event and you don’t know what to do, who to talk to or what to say.
Nerve wracking, isn’t it?
You could walk around asking, “So, what do you do?” Guess what – everyone is asking that, and everyone else is tired of answering the question.