Category: Growing Your Business

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win — or even someone who came in dead

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life.   1: The Vanishing Options Test In 1994, Quaker Oats

There is a thought in online marketing that if you just get the mechanics right, then everything will fall into place and you’ll get rich. I’m not here to dispute that. Rather, I’d like to suggest that mindset plays a

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of