Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis,
Category: Growing Your Business
3 Powerful and Surprising Goal Getting Tips You Missed
I once heard a famous motivational and sales speaker tell the story of someone who set some goals. It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting
DeBeers — Con Artists, or Marketing Geniuses?
Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then
Offliners: How to Handle Any BIG Objection
This comes from a friend of mine, but I understand it originates from the The World Book Encyclopedia selling manual, back in the day when encyclopedias were sold door to door. Let’s say you’ve made your presentation to your brick
Are You Losing Sales by Leaving Out Crucial Info?
I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software. But guess what? No where… and I mean NO WHERE –