Category: Growing Your Business

Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then

This comes from a friend of mine, but I understand it originates from the The World Book Encyclopedia selling manual, back in the day when encyclopedias were sold door to door. Let’s say you’ve made your presentation to your brick

I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software. But guess what? No where… and I mean NO WHERE –

Generally speaking, the more things you offer your customers, the more money you will make. And if you don’t have a wide range of price points in your products, then you are losing money. A good marketer who’s been doing

Most board games are not about co-operation, but competition, it’s the players facing off against each other to find a winner, be it Chess or Monopoly, the aim of the game is to win. Ultimately pretty much all board games