Category: Growing Your Business

Offering you the secret to long-term serious income is a big promise, I know.
But here’s the thing: Almost anyone can be a flash-in-the-pan online and earn 6 figures in a year…
…before the business goes bust.

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.)
Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)

When you’re building your sales funnel, don’t forget to include an upsell or cross sell or two.
An upsell is simply an option to buy a bigger, better version of what you’re selling. For example, you might offer two versions of software, one of which does more than the other.

Would you like a 20% bump in sales?
Was that a really stupid question?
Of course you want a giant bump in sales, but you’ve probably thought that live chat is something for the “big” guys, and not for you.

”Contrary to popular belief, brand storytelling is not about your company. It’s about your customers and the value that they get when engaging with your product or service. The most powerful brand stories are the ones that prioritize customers as the stars. Think of your company as a supporting character.” – Quicksprout