Category: Growing Your Business

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what

Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis,

I once heard a famous motivational and sales speaker tell the story of someone who set some goals. It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting

Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then