Instant Start Ups

The Power of a Name

If you have an animal shelter, what’s the best way to get more eyes on your critters and more people coming in the door to adopt?

Instant Start Ups

The Power of Pain

Let’s talk about human nature for a second.

If I were to offer you a succulent, moist, still-warm-from-the-oven piece of triple chocolate cake…

…while simultaneously slamming my heel into your toes…

…which one would you notice?

Which one would you react to?

And which one would you still be thinking about tomorrow?