Category: Internet Marketing

Why is it when we want to be at our most creative and innovative, we resort to using the most worn-out cliché at our disposal?
“We need to think outside the box on this one!”

4 times out of 5, the answer is a resounding YES.
Maybe you’ve heard this advice before.
Maybe it sounded crazier than clown college to you.
But… it works.

I just read an article over at Hubspot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki.

Over the last few years there has been a rise in survival courses and experiences tailored to “How to survive a zombie apocalypse”. Obviously no one is expecting a Resident Evil style zombie uprising, and in most cases we aren’t expecting a global pandemic resulting in citizens trying to eat each other’s brains.

If you mastered only ONE element of a sales letter, and you used nothing but that one element to sell, you could still be super successful if that element happens to be bullets.