Heroes And Villains

Heroes And Villains

We’re all familiar with heroes and their counterpart villains, Batman has the Joker. Superman has Lex Luthor. In Greek mythology Bellerophon had the Chimera. Perseus fought the Kraken. Each hero has their opposite.

In order to become best version of yourself that you can be, in order to become the hero, you need to find the darkest part, you need to find the corresponding villain.

Internet Marketing

A Suit Of Armour

In our lives and businesses, we wrap many things in suits of armour, in our lives it might be our hearts or our fears, in our businesses it could be our products or our strategy, our personnel or partners, the things we are afraid to lose or that we fear could damage our livelihoods if effected negatively.

Internet Marketing

Beginner’s Guide to A/B Split Testing

“Help! I’ve been doing online marketing for some time now, but I still don’t fully understand this whole ‘split testing’ thing I keep hearing about. What is it, why is it so important and how do I do it?”

Internet Marketing

Fixing Follow Up Failure

Mary sells Juan a $20 ebook on how to deal with his son’s ADHD.

Juan loves the book because it’s shown him several techniques to help his son without resorting to pharmaceuticals. Now Juan wants more – he wants personal coaching from someone he trusts so that he can do everything possible for his son. He loves his son dearly and money is no object.