Are PDFs Really Dead? Or Are Marketers Just Bored and Looking for Something New to Declare Dead?

If you’ve spent any time in marketing groups lately, you’ve probably seen the bold proclamation floating around like a motivational poster in a dentist’s office: “PDFs are dead.” And—because marketers love dramatic absolutes—it’s usually followed by something like, “No one

The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 1 – The Brain Bug That Makes People Click, Scroll, and Buy

Ever sit down to watch just one episode of a Netflix series… and somehow it’s 3:00 a.m., you’re six episodes deep, and you’re whispering “just one more” like a sleep-deprived maniac? Blame your brain. More specifically, blame the Zeigarnik Effect—a