Posted by While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game.
Video, for instance, went from being a useful part of a strategy to a central one. A newer and more focused emphasis on customer engagement is also reshaping the way companies interact with their clients, as sales, marketing, and customer success continue to merge. This increased focus on longer-term, customer-centric sales relationships means that many B2B firms will need to change their marketing and lead generation strategies.