Posted by ”Contrary to popular belief, brand storytelling is not about your company. It’s about your customers and the value that they get when engaging with your product or service. The most powerful brand stories are the ones that prioritize customers as the stars. Think of your company as a supporting character.” – Quicksprout
Length vs Quality
“The main culprit, in my view, is the loathsome college essay. Only in college are we forced to write a paper at a certain length. We develop strategies that balloon our paragraphs so we can fill out eight, 10, or 12 pages. You don’t need to write a lot or use big words to sound smart.” – DANNY RUBIN via Lifehacker
“Content Marketing…
…is the art of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience — with the objective of driving profitable customer action.” – The Content Marketing Institute
Cobwebs and Crickets
“It doesn’t matter how slick your website looks: If no one comes to it, good luck building that Web business.” – JOHN BRANDON via Inc
“The most intense fight a human will every have is between the person they are and the person they are capable of becoming.” – Coach Jae