People might come to your social media page to praise you or fuss at you, to ask a question or just out of boredom.

Regardless of what they ask you, the rule is simple – answer them.

Sending a personal message helps too.

What if you don’t have time to answer everyone on social media? Get a virtual assistant to help you with this. Make sure they know your business and understand what you expect of them. Teach them how to sound like you, or at least sound like your brand.

And most of all, instruct your virtual assistant to always, always, always be respectful, even when someone on social media is being a complete jerk. In fact, they should be nice ESPECIALLY when someone on social media is being a complete jerk, because others are listening in on the conversation.

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