• Become a storyteller. Stories connect with people, and the best stories arouse curiosity in the listener.

• Remember that people want to connect the dots and when they can’t, their curiosity is powerful enough to motivate them to take the next step, whether that’s opening an email, going to a link or reading further.

• When building curiosity, use your own words and be authentic. People trust others who seem real and are more likely to read your entire article or watch your entire video because you are authentic.

• Spend time on Upworthy and Buzzfeed to see curiosity marketing in action.

• People remember unfinished tasks better than finished tasks. For example, once you take out the garbage you forget about it. But until you do take it out, it’s nagging at you to get it done. Start your content with something that builds curiosity, but don’t finish it until later so that your reader remembers it.

• Don’t confuse curiosity marketing with clickbait. Curiosity delivers on promises made, while clickbait doesn’t. Curiosity is satisfying to the reader or viewer because their curiosity is eventually satisfied, whereas clickbait is bait and switch – a promise of something fascinating is made but never fulfilled. Curiosity marketing uses truth, clickbait uses lies.

• Curiosity leads to more page views and traffic, regardless of whether you use it on landing pages, blog posts, product pages or anyplace else. You simply must use curiosity if you want to be successful in your content marketing.

• Content is more likely to be shared and even go viral if it incorporates curiosity. The use of curiosity in marketing is no longer optional if you want to compete.
• Combine curiosity with one of these six emotions and it will be remembered even after the reader closes the content:
  • Joy
  • Anger
  • Fear
  • Disgust
  • Shock
  • Sadness

• Using curiosity in your marketing will increase brand awareness and credibility.

While curiosity in ads increases clicks, you’ve got to be sure you’re still precisely targeting your ideal customer and not people in general or you might get lots of traffic and few sales.

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