I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you’ve promoted.

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth.

We talk a lot about story telling in marketing, but what’s the meaning of it all?

The U.S. elections have been the talk of the news worldwide for months now. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging.

Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit us over the head with what might be the most important marketing lesson of all.