If you mastered only ONE element of a sales letter, and you used nothing but that one element to sell, you could still be super successful if that element happens to be bullets.

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.
The human brain can be influenced through its three systems of…primal (sex), emotions (empathy), rationalization (logic)

How many different ways can you write an email promoting your product? Or for that matter, promoting anything?
After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.
When I think of ‘proud boys’, I imagine two year old boys in diapers who just used the potty for the very first time.

Margaret Jane spent years doing SEO for high end clients and she was brilliant at her job.
She worked hard to get her clients’ sites ranked high to generate increased income for them.