Your Guide To Starting A Profitable Online Business
This works in most any niche and for most any business, not just plumbers. But I’m going to use plumbing as an example for a couple of reasons:
First, odds are, like me, you know little to nothing about plumbing.
Second, if you can do this in a niche you know nothing about, you can do it in any niche.
No one likes refunds.
You don’t like them because they’re a hassle and they (seemingly) cut into your profits.
Your payment processor doesn’t like them because it makes them nervous. While not nearly as bad as chargebacks, too many refunds can still raise a red flag and cause your processor to wonder if you might be a bad risk.
Let’s talk about human nature for a second.
If I were to offer you a succulent, moist, still-warm-from-the-oven piece of triple chocolate cake…
…while simultaneously slamming my heel into your toes…
…which one would you notice?
Which one would you react to?
And which one would you still be thinking about tomorrow?
Nearly all successful entrepreneurs have a certain trait in common. And no, I’m not referring to creativity, motivation, work ethic, attitudes, determination, focus or ability to delegate. All of those are important.
But the trait I’m referring to is akin to a special pair of goggles that entrepreneurs wear.
No matter where they look, or what they see, or who might own it, they are always looking for a way to make resources profitable for them.
As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.
The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.
