BassAckwards Marketing

Or… why every marketing technique or course you buy disagrees with every other bit of marketing advice you hear. Okay, so you buy a course on how to generate traffic, and then you buy a second course on the same

Guy-Next-Door Beats Guru-God Every Time

Your customers are bombarded daily by the same types of offers — so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable

Do Your Customers ‘Eat’ Your Emails?

Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little boy sent me a charming card with a little drawing

Finding Your Brand’s Voice

Hello, I’m Harriet Cummings. I’ve seen a lot of online articles about tone of voice but feel that many of them fail to get down to the nitty gritty of language, giving only very vague advice. That’s why I’ve put together

8,947 Ways to Increase Conversions

Okay, while I probably could come up with that many ways to increase your sales, most would simply be variations of each other. Plus, who wants to try that many? My point is, you don’t need 8,947 ways to increase