15 Things We Can Learn from Sir Richard Branson

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for

Target Marketing — From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

Bitcoin for Newbies, or…

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what

This Isn’t Sexy – But it Sure is Profitable!

You purchase a product for $9 and you can’t wait to download it and see what’s inside. But instead of a download link on the next page, what do you get? A @#$%& upsell! Okay, admittedly the upsell looks pretty

Dear Rich Bastard…

There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional, but it did happen. The company in question was trying