DeBeers — Con Artists, or Marketing Geniuses?

Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then

Selling Online? Do This to Increase Conversions

You might think this is getting rather picky, but I’ve found it flat out works. When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.

How to Start A Successful Internet Business in 7 Steps

It’s exciting to think about how much money you can make online. But if you’re new to online marketing, it can also be overwhelming to try to figure out which business model is right for you. The solution? Keep it