I LOVE this one!
As usual I’ve promised not to reveal who this is, their name or exactly what niche they are in.

Now and then I coach fellow marketers on how to take their $1000 a month business and quickly level it up to $10,000 a month.
Just between you and me, it’s easier to go from $1,000 to $10,000 than it is to go from $0 to $1000.

The difference between effective and noneffective SMS copy is the difference between making tons of sales and making none at all.
What you write in those 160 characters is going to determine if you get engagement and sales. Because of the limited characters you have to work with, this can be some of the toughest copywriting there is.

This week I joined an email list. First, I entered my email address into their form and hit submit.

In the 1980’s the competition between small TV stations to have the best weather reporting was fierce.
Who had the latest, most technologically advanced forecasting equipment and who got the weather right more often?