The Ghost Town that Fell into the Sea

Or… how to ruin your business by ignoring the facts.
Once upon a time in Oregon, USA, there was a town called Bayocean that was located right next to the Pacific Ocean.

Robin Williams

In the beginning of his career the comedian Robin Williams couldn’t hang on to money and he made lousy business decisions. In fact, he didn’t want to be bothered with the business end of anything. He didn’t even want to hear contract details, didn’t know how to publicize himself and despite growing fame he still took every job that came his way – even birthday parties.

Marketing Persuasion 2.0

10 Scientifically Proven Ways to Sell More Stuff with Less Effort
It’s the ultimate marketing dream: Press a button, send an email and money comes pouring into your back account.
But before that can happen, a lot of work needs to go into things like finding or creating the right products for the right audience, finding that audience, and then convincing them they want to buy what you want to sell.