This is mainly for marketers in the “make money online” niche, although it does cross over to other niches as well.
Over and over they tell us to “tell our story” so that our audience can relate to us. After all, if we can go from being poor to being rich, then we can teach our customers to do the same, right?

I’m using the word “convert” here loosely because I don’t know exactly what your goal is with your website. But whether it’s to get subscribers, to inform your readers, to make sales or to drive traffic to offers, none of that will happen if you don’t get awesomely good at these three things we’ll cover.

If you have an email list, you already know that you have to continually add new subscribers to keep your list profitable. While some customers will buy from you forever, others buy today but not tomorrow. Or they change email addresses, or simply lose interest.

Cornerstone content is the best, most important article(s) on your website. These are the posts you make to rank high in the search engines and look like the authority you are. Your goal when writing one of these articles is

Remember when everyone was so excited to use a service such as Kunaki to create real, tangible CD’s and DVD’s and have them shipped out?
Yeah, I know that was a few years ago.
And since then, I think a lot of marketers have decided that tangible products are too much work.
But guess what?