According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked his staff to compare the number of adjectives in the 62 ads that had
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There’s Really Only Two Ways To Get A Customer – Which Are You Doing?
You’ve seen the shops, shelves rammed to bursting with marketing books. You’ve trawled through Amazon’s selection and are faced with hundreds and hundreds of marketing books… all telling you how to get, or acquire a customer. Quite frankly, all you
5 Questions You Need To Ask Yourself Before Creating A Joint Venture
Questions. Questions. I’m a great believer in asking questions. In my experience, the secret of succeeding in virtually anything is to ask lots of questions about it first. (And then, if you don’t get the best answers to your questions,
22 Elements You Can Add To Your Existing Sales Letter Which Could Increase The Response
In this copywriting article, I thought I would list my top tips for the ‘different elements’ you can add to your existing sales letter to try and increase the conversion rates and beat your existing ‘control’. Each tip below has