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Let’s be real: Creating content from scratch every day is a great way to burn out, go feral, and start whispering “value ladder” in your sleep.
So what’s the smarter move?
Repurpose like a content goblin.
Not a strategist. Not a brand manager. A goblin. One who hoards content scraps, mutters “Ooh, shiny,” or “My Preeee-cious” and turns one big idea into a dozen snackable treasures.
Here’s how to turn one solid piece of content into a week’s worth of platform-native posts — without turning into a full-time content hamster.
Step 1: Start with a “Big Chunk”
This is your hero piece — the castle in your goblin kingdom.
It could be:
- A blog post
- A YouTube video
- A podcast episode
- A webinar
- A client email that slapped way harder than expected
If it teaches, tells a story, or delivers value, it’s ripe for repurposing. Let’s say it’s a blog post titled:
“7 Pricing Psychology Tricks That Make People Buy (Without Feeling Manipulated)”
Step 2: Slice It Like a Goblin Chef
Now break that post into formats, not just quotes.
Here’s how you might spin it out:
- Twitter/X Thread: “Pricing Trick #4 is so effective I had to test it on myself. A quick thread on 7 ways to ethically mess with buyer brains 👇”
- Instagram Carousel: One trick per slide, bold headers, mini examples, CTA on last slide (“Want all 7? Link in bio.”)
- LinkedIn Post: “Here’s how we used Trick #3 to increase conversions by 42% on a SaaS checkout page (without lowering the price).”
- TikTok / Reels: Talk through one pricing trick with b-roll or kinetic text
- Pinterest Pin: Turn the carousel into a “pricing hacks” idea pin that links to your full article
- Email Hook: “I nearly deleted this pricing tactic… until it brought in $4,800 in 2 days.” (Then link to the post or list the top 3)
Step 3: Loop It Into Your Funnel
This is where the ROI gets goblin-level spicy.
Each post points back to a:
- Lead magnet (e.g. “Pricing Psychology Cheatsheet”)
- Freebie (e.g. “Swipe file of 21 price-tag phrases that convert”)
- Mini-product (e.g. $27 workshop, Notion template, AI prompt pack)
- Newsletter CTA (“Want marketing tactics like this every week? Subscribe here.”)
Now you’re not just repurposing content. You’re building a marketing flywheel.
One idea → multiple formats → one core funnel. All without creating more.
Pro Tips from the Goblin Cave
- Different platform, different vibe. Don’t post a paragraph from your blog to TikTok. Instead, translate the idea into the native format.
- Start with “one idea per slice.” Every repurposed piece should feel self-contained and scannable.
- Batch your slicing. Repurpose Mondays are a thing. So are traffic spikes on Thursdays from Monday’s one piece.
The Bottom Line:
Stop treating content like a single-use product.
Treat it like soup stock — reduce, remix, and reuse it until your audience begs for something new.
One idea. Infinite leverage. Goblin-approved.