Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Simple Trick to Increasing Conversions
Take a look at your sales page, your opt-in box or anything where you are trying to get a conversion.
What is the dominant color on that page?
Your Guide To Start Making Money Online
Quiz: Which AI Tool Combo Will Make You a Million Dollars – and How?
Everyone’s out here searching for “the one AI tool” that will magically make them a millionaire. Hate to break it to you, but there’s no single tool that spits out money like a broken ATM. The real secret? Combos. Like
Social Media Shifts Every Solopreneur Should Watch
If you run your business on social media, the ground just shifted under your feet. The past 30 days have been packed with platform updates that could make or break your marketing game. Some of them will help you grow
How to Make Prospects Say Yes – Before They Even Think to Say No
Most sales copy waits until prospects voice objections—and by then, the damage is done. Doubt has already crept in. The real pros don’t just handle objections—they erase them before the customer ever notices they exist. The secret? Anticipation. If you
The Blacklist: Words That Kill Conversion
A Copywriting Exorcism for Online Marketers & Affiliates If your copy reads like it was ghostwritten by a beige filing cabinet, you’re not just boring people – you’re bleeding conversions. Certain words and phrases are like garlic to a vampire
How to Build Authority When You Have None (Without Sounding Like a Bragging Machine)
Building authority in a crowded market can feel like showing up at a rock concert with no instruments. But here’s the thing: you don’t need to rattle off your accomplishments or wave around your “expert” badge. In fact, bragging tends