Your Guide To Starting A Profitable Online Business
No one likes refunds.
You don’t like them because they’re a hassle and they (seemingly) cut into your profits.
Your payment processor doesn’t like them because it makes them nervous. While not nearly as bad as chargebacks, too many refunds can still raise a red flag and cause your processor to wonder if you might be a bad risk.
Let’s talk about human nature for a second.
If I were to offer you a succulent, moist, still-warm-from-the-oven piece of triple chocolate cake…
…while simultaneously slamming my heel into your toes…
…which one would you notice?
Which one would you react to?
And which one would you still be thinking about tomorrow?
