This tactic isn’t for everyone.
And I’m not sure I even recommend it.
Month: January 2020
You’re Missing This and It’s Costing You
First there were taxis.
Then there was Uber and Lyft.
The market is maxed, right?
There’s nothing left to invent.
But wait…
The Dumb Deliverability Mistake You’re Making
Wayne Gretsky is famous for saying, “You miss 100% of the shots you don’t take.”
Yet in email marketing, the experts tell us to ‘clean our lists’ every 30 days of anyone who hasn’t opened one of our emails.
Is it Okay to Eat Cheese from 1893?
This is the headline I clicked on, expecting to be taken to an article.
Maybe someone had found some cheese in a cave or a forgotten refrigerator, and it was dated 1893. Or maybe a family or business had been saving a precious cheese for over 125 years, and now they were ready to taste it.
25 Subject Lines that Convert
How to [Get a Benefit] on a Shoestring Budget
Example: How to Build a House on a Shoestring Budget