When you’re starting or scaling your online business, it’s easy to think you need to appeal to as many people as possible to maximize success. But in reality, casting a wide net often dilutes your message and makes it harder
Month: October 2024
How to Send Unlimited WhatsApp Messages and Achieve 99% Open Rates
The other day I received an email with a subject line much like the headline above. Not entirely believing their claim, I did my own research, and they’re right. WhatsApp, with its over 2 billion active users, is undoubtedly a
Is Discord Your Next Sales Powerhouse?
Your Guide to Creating Communities of Loyal Fans And Customers through Discord Discord started as a platform for gamers to chat and build communities, but it has evolved into a powerful tool for businesses and marketers to connect with their
From Free to Paid: How to Monetize Free Content Without Losing Your Audience
You’ve been providing valuable content to your audience for free—whether it’s blog posts, videos, social media insights, or podcasts—and you’ve built a loyal following. But now, you’re ready to take the next step: monetizing that content. The challenge is this
The Power of Catchphrases in Marketing: How to Create, Test, and Succeed with Memorable Taglines
For my U.S. readers, how many of these catchphrases can you identify? (Answers are at the end.) “Have It Your Way” “The Ultimate Driving Machine” “Because You’re Worth It” “Betcha Can’t Eat Just One” “Melts in Your Mouth, Not in